people – Page 2 – Lykle de Vries

Looking Back On 2010? Brian Hazard: More People Bought AND Stole My Music Than Ever Before

More people bought my music than ever before. I was pleasantly surprised by both the number of pre-orders for my eighth full-length CD, and the enthusiasm for a personalized $99 CD-R I experimented with.

More people stole my music than ever before. My new album appeared on several popular download sites, and Google Alerts lets me know about a handful of new download links every day.
Regardless of whether illegal downloading helps or hurts sales (my guess is the former), the important thing is that more people than ever are hearing my music.

That’s all that will matter when the music subscription model takes hold.

Read more at www.hypebot.com

See this Amp at http://bit.ly/fTlXgq

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The Domino Project: Book publishing done better

The logical next step for Seth Godin, but presumably for a lot more people as well.

Amplify’d from sethgodin.typepad.com

To reinvent the way books are created when the middleman is made less important.

To reinvent the way books are purchased when the tribe is known and embraced.

To reinvent the way books are read when the alternatives are so much easier to find.

To find and leverage great ideas and great authors, bringing them to readers who need them.

Our goal is to offer ideas that people need and want to spread, to enjoy and to hold and to own, and to change conversations.

The Domino Project is named for the domino effect—ideas can quickly spread, moving through a previously static set up. Our mission isn’t to become a promotional machine, focused on interrupting large numbers of people or having significant promotional chops through traditional media. Instead, we’re grabbing the opportunity to choose and deliver manifestos that are optimized for the tribe, for the small group that wants to grab them, inhale them and spread them. The good ones will spread, first from person to person, then from one circle to another, and eventually into large groups.

Read more at sethgodin.typepad.com

See this Amp at http://bit.ly/e6N0se

Gowalla Keeps Innovating – Invents Private Geo Messaging [TNW Location]

Truly putting the Social into Location Based Services.

Amplify’d from thenextweb.com

But the stand out feature for me is what I’m calling the Private Geo Messaging feature. Here’s why.

For those of us that have been working on geosocial for a while, the million dollar question is this: once the thrill of badges and points have worn off, how do you keep people checking in?

Foursquare, Facebook Places, and SCVNGR have raced to offer monetary incentives to check in – specifically, deals. Their bet is that people will continue to check in if they can get discounts and free stuff.

With their new private geo messaging feature, Gowalla is gambling that private notes and messages left at specific places by friends for friends, that can be read only by checking into the specific venue where the note was posted, can trump (or at least complement) coupons as the bait that keeps people checking in.

I’ve long argued that compelling content, that isn’t necessarily coupon related, can be enough of a carrot to get people to check in. What Gowalla has launched is a user generated content machine, in which every piece of content has been created for a specific person, and tagged to a location.

Gowalla private geo messaging is personal, geotargeted, and crowdsourced.

Read more at thenextweb.com

See this Amp at http://bit.ly/gTYfxw

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