Tag: New stuff

Stuff I haven’t seen before, that might interest you.

Un-convention Groningen 2010 is coming up!

I am very happy to let you know that we (Lopend Vuur/New Music Labs) will be hosting the first Dutch edition of Un-convention in january 2010!

Early Bird Tickets for Un-convention Groningen 2010After visiting two UK Un-conventions this year, it was very obvious to us that the Dutch music world could benefit from the fresh perspective than Un-convention offers. So we asked for permission from the founders of Un-convention and got going.

Un-convention Groningen trailer

Panels, Music and inspiring connections

We think we’ve managed to put together a nice set of panels, with some very inspiring panelists like Andrew Dubber, Ruth Daniel, Niels Aalberts and Walter Flapper. Take a look at the program right here.

And since it is all about the music, we’ve asked our friends at Ham Radio Communications to program a showcase festival for one night. They came up with some stellar acts, like AudioTransparent, The Black Atlantic and Rue Royale. View the line-up right here.

We have Early Bird Tickets available right now, so why don’t you head over to the Un-convention Groningen 2010 site and buy some? Looking forward to meeting you there and having a chat about the New World of Music. Cheers!

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Profile your audience

Forrester released an update to their neat tool that helps you profile the online behaviour of your audience.

This tool helps you identify which online tools might be relevant for you and your company to reach your customers.

For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell.

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Online PR is about the community

Companies need to understand this. No longer can they just throw their information at consumers, they need to engage. Like guests on a party, they first need to listen and consider the relevance of their message to whomever they are talking to. Then -but only then- can they engage in an actual conversation.

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