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New Yammer coming up
will it remain attractive to the niche they carved out for themselves?
Amplify’d from techcrunch.com
Since Yammer launched as the “Twitter for businesses” at TechCrunch 50 in 2008, the startup has continued to improve on its already solid product, releasing mobile apps and new desktop clients, adding threaded conversations, and more. The fact is that in just under two years, Yammer, which we use at TechCrunch for internal communications, is being used by more than one million users and 80,000 companies worldwide (which includes 80% of the Fortune 500). That’s impressive growth for the startup, which has raised $15 million in funding and is doubling revenue every quarter. But the social enterprise arena is competitive with Salesforce Chatter, Jive, Socialcast and many others vying for a piece of the pie. However, Yammer is going to be releasing a new version of its application at TechCrunch Disrupt this fall which could be a game-changer.
The new Yammer will essentially turn the microblogging application into a full fledged social network. Yammer plans to add a number of applications to its platform that will increase its functionality beyond just a communications platform. An events application will allow you to invite co-workers to company or group events and track responses. Attendees can also download the event into their calendar.
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The Digital Renting Business is Fundamentally Flawed – (by @baekdal)
What we see happening is a third party (Apple) jumping in a void left by clueless content creators, at a cost to both the consumer and the content creators.
Amplify’d from feed.baekdal.com
The digital renting business model is fundamentally flawed, and we need to get rid of it before everyone forgets why we do not need it.
The renting business model makes a ton of sense in the traditional world of manfacuring and distribution. It’s a win-win situation for everyone.
In a digital marketplace, the cost of manufacturing is zero. Once you have created your “prototype,” you also have your product. A movie studio doesn’t need to manufacture DVDs, because the original digital file can be used directly.
The real answer is two things.
1: Traditional executives have forgotten why they started renting content in the first place. They are just continuing the status quo, doing what they have always done, and generally failing to understand the economics of the digital world.
2: The few executives who do get it, are trying to drive up a false level of demand, by implying that buying a TV show should be more expensive than renting it. They are being greedy, and are using every trick in the book to get you to play along.
The renting business model is a relic from our non-digital past, and back then it solved a real problem in a rather ingenious way. But, the internet has solved that very problem in a much more efficient way.
The Digital Renting Business is Fundamentally Flawed – (by @baekdal)Read more at feed.baekdal.com
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