default – Page 92 – Lykle de Vries

Things people should stop doing: Checking other people in on Facebook Places without permission

Agreed, but I am still baffled by the decision from FaceBook to switch this on by default.

Quite why Facebook built this feature into its location offering in the first place I have no idea, but tagging other people at a places without their permission is just plain rude so let’s nip it in the bud.

Sure, it’s easy to block others from doing this to you in your privacy settings, but it’s switched on by default. So, if we were friends on Facebook I could check in at a location and, without your permission and regardless of whether you were actually there or not, I could tell everyone else you were with me.

Read more at thenextweb.com

See this Amp at http://bit.ly/aG6K4x

Check-ins allow stores to present you with custom-made offers

You, the customer, are actually starting to initiate the advertizing to yourself.

Amplify’d from techcrunch.com

Online check-ins, as a trend and use-case, have created a remarkably compelling opportunity for offline merchants to interact with consumers who are in the store before the sale happens. When you announce you’re at a store or restaurant by checking into Foursquare or Facebook Places, for example, your experience can be shaped and molded in compelling ways.

This is precisely why check-ins are incredibly powerful—they give the offline merchants an opportunity to shape your behavior before you buy or consume. Unfortunately, check-ins alone provide little value to merchants in the absence of contextual data about you. And checking into a place definitely does not equate to liking it. Imagine how many restaurants you visit, then consciously decide to never return to. Without a feedback loop this context will be used erroneously for future offers and recommendations.

Read more at techcrunch.com

See this Amp at http://bit.ly/9pHltj

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