We were doing allright with the Wii, but now all of this is really taking off!
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Gowalla Keeps Innovating – Invents Private Geo Messaging [TNW Location]
Truly putting the Social into Location Based Services.
Amplify’d from thenextweb.com
But the stand out feature for me is what I’m calling the Private Geo Messaging feature. Here’s why.
For those of us that have been working on geosocial for a while, the million dollar question is this: once the thrill of badges and points have worn off, how do you keep people checking in?
Foursquare, Facebook Places, and SCVNGR have raced to offer monetary incentives to check in – specifically, deals. Their bet is that people will continue to check in if they can get discounts and free stuff.
With their new private geo messaging feature, Gowalla is gambling that private notes and messages left at specific places by friends for friends, that can be read only by checking into the specific venue where the note was posted, can trump (or at least complement) coupons as the bait that keeps people checking in.
I’ve long argued that compelling content, that isn’t necessarily coupon related, can be enough of a carrot to get people to check in. What Gowalla has launched is a user generated content machine, in which every piece of content has been created for a specific person, and tagged to a location.
Gowalla private geo messaging is personal, geotargeted, and crowdsourced.
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Boxee CEO To Big Media: “Resistance Is Futile”
Amplify’d from techcrunch.com
Ronen was responding to the question of when will there be something worthwhile to watch on the Web. Getting Web video to your TV is becoming increasingly easy, but there are so many restrictions on the best video (network TV shows and Hollywood movies) that it is still not worth watching on the Web for anybody but geeks. Ronen himself admits that his modest goal is to get “from geeks to early adopters.”
“The Internet is just a distribution model, it does not dictate business models,” argues Ronen. The existing media companies may not like the new competition that the Internet is bringing, but if consumers move there they won’t have a choice but to follow suit. He predicts that 50 percent of households in the U.S. will have Internet-connected TVs in five years and that “Netflix is going to have more paid video subscribers in two years than Comcast.” People will pay for broadband from one provider and pay for content from others (perhaps Netflix or Hulu or Boxee). Resistance is futile because over time, the Internet will prevail.
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