kalm, nieuwsgierig, vastbesloten
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Jac Holzman isn’t fazed by social media at all. Some quotes:”your friends are your best filters”, “albums are very tricky to make”, “people can tell when they’re being sold something”.
looking forward to all three parts!
This series will be broken into 3 parts:
- Foundational Metrics: In order to build a company, it’s important to understand some of the key metrics around the eco-system. These are things you might typically see in a business plan. Metrics like market size, willingness to pay, and exit potential.
- Value Approaches: We’ll look at some different approaches to take when offering something to the artist market. We’ll also explore how companies are doing with these approaches now.
- Individual Topics requested by you: This part is all you guys. You tell me what you want to know. I’m a pretty open person (most ArtistData users will tell you that) so I’m happy to share whatever. Just ask and we’ll see if it can turn into a topic.
This post is part of the Starting a Music Startup series by Brenden Mulligan, which focuses on building a company that creates online products for musicians. Mulligan founded ArtistData, which was recently acquired by Sonicbids, and can be found on Twitter at @bmull.
Brenden Mulligan’s Starting A Music Startup SeriesRead more at www.hypebot.com
Just goes to show that you should never limit your fans’ options of giving their money to you.
A case study that is part of a new report on the growth of virtual good sales estimates that Snoop Dogg has sold more than $200,000 of branded virtual goods across several social networks. Snoop has generated sales across social platforms like Gaia Online, Zwinky and Viximo’s network of social networking partners. On social game WeeWorld, his sales are 2.5 times more than non-branded goods.
