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Tech engineers have become a commodity. Even specialists.
And engineering is an “up or out” profession: you either move up the ladder or face unemployment. This is not something that tech executives publicly admit, because they fear being sued for age discrimination, but everyone knows that this is the way things are. Why would any company hire a computer programmer with the wrong skills for a salary of $150,000, when it can hire a fresh graduate—with no skills—for around $60,000? Even if it spends a month training the younger worker, the company is still far ahead. The young understand new technologies better than the old do, and are like a clean slate: they will rapidly learn the latest coding methods and techniques, and they don’t carry any “technology baggage”. As well, the older worker likely has a family and needs to leave by 6 pm, whereas the young can pull all-nighters.
For any entrepreneur, the challenge of taking an idea to launch can be a daunting and expensive journey. Fortunately, Adeo Ressi, founder of TheFunded and startup accelerator, Founder Institute, has a ten step plan.
While there is no foolproof recipe for every launch, Ressi says his template will help any tech entrepreneur get a business off the ground for less than $2,000. The program, which Ressi recently presented at the Founder Institute’s Boston location, is a bare bones guide to securing your startup’s online identity, enhancing your appearance of legitimacy (through low-cost but well designed logos and marketing materials), understanding your startup’s priorities and target consumer, and finally, getting it to the point of a rough web launch.