SaaS: Change starts easy and then gets really hard

I think there’s only one fair way to introduce significant change like this: Let people choose change. I don’t think people are afraid of change, as a concept. They’re afraid of change that’s forced upon them. That isn’t change, it’s violence. And violence is never customer friendly. Just about every time I’ve seen a big transition go wrong in this business it’s been because customers were forced to change, not offered the option to change.