Investing in delight via customer service is cheap to experiment with and easy to prove. Just siphon off 1% of your calls to a trained person who actually cares and wants to help–and see what happens to customer satisfaction and word of mouth. Cancel a few TV ads and you can pay for it–soon it will pay for itself.
Speaking when they care (reorganizing the economics and attitude of customer service)
Investing in delight via customer service is cheap to experiment with and easy to prove. Just siphon off 1% of your calls to a trained person who actually cares and wants to help–and see what happens to customer satisfaction and word of mouth. Cancel …