The Domino Project: Book publishing done better

To reinvent the way books are created when the middleman is made less important. To reinvent the way books are purchased when the tribe is known and embraced. To reinvent the way books are read when the alternatives are so much easier to find. To find and leverage great ideas and great authors, bringing them to readers who need them.

Our goal is to offer ideas that people need and want to spread, to enjoy and to hold and to own, and to change conversations.

The Domino Project is named for the domino effect—ideas can quickly spread, moving through a previously static set up. Our mission isn’t to become a promotional machine, focused on interrupting large numbers of people or having significant promotional chops through traditional media. Instead, we’re grabbing the opportunity to choose and deliver manifestos that are optimized for the tribe, for the small group that wants to grab them, inhale them and spread them. The good ones will spread, first from person to person, then from one circle to another, and eventually into large groups. Read more at sethgodin.typepad.com