Should make it possible to publish directly to iTunes, without the need for an intermediary like TuneCore or CDBaby. For books, too.
Amplify’d from itunesconnect.apple.com
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From the list below, select the content type you are interested in applying to distribute. You can apply for more than one type, but they have separate applications.
Read more at itunesconnect.apple.com
See this Amp at http://amplify.com/u/f2pi