Today, @rutgerm invited me to give a short presentation on Web2.0/Social Media for the UMCG, the biggest University Hospital in the Northern part of The Netherlands.
The slides are in Dutch, but the pay-off deserves translation, simply because everyone should know the five steps to get to work with social media. Forrester did a great job outlining these in the book Groundswell.
How to win in a world transformed by social technologies (“Groundswell“):
- Listening to the Groundswell
- Talking with the Groundswell
- Energizing the Groundswell
- Helping the Groundswell support itself
- Embracing the Groundswell
20090914 Umcg
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- Forrester – The Social Media System has Tipped (fastforwardblog.com)